Tuesday, 9 June 2015


“Personality is to a man what perfume is to a flower.” - Charles M. Schwab

I recently came across a website called “VisualDNA”. According to the blurb on the site, this is why it exists: VisualDNA was started in 2006 in order to change communication between people for the better. By combining the approaches of data scientists, psychologists, creatives and engineers we have crafted new ways of understanding the human personality, allowing people to understand themselves and businesses to serve their customers better. We want to enable a web where people have control of their own data, and where the organisations who they choose to share it with can use it as constructively as possible.”

VisualDNA profiles people using engaging visual personality quizzes, which drill into the deep-lying attitudes, values, actions and behaviours that make us unique human beings. Apparently, over 40 million people have completed these quizzes. They’re free to take and are not incentivised – so quizzes elicit honest responses from participants. VisualDNA’s feedback is built by teams of in-house psychologists and based on internationally recognised principals; including the ‘Big 5′ traits of personality. Furthermore, the quizzes are based on visual cues mainly, with a minimum of text.

There are two quizzes that you can take online and they require relatively little time to complete, without having to register or provide personal details, or even an email address. The results are available to you on screen immediately after the quiz is completed. There is a “Who am I?” quiz and a “Personality Quiz”. They are rather fun and even if not completely accurate, the results provide some food for thought, and you can retake the quizzes at your leisure once you know how they work.

I rather liked the personality quiz especially, as in the results reporting it gave several “books you will like reading” suggestions, based on responses given to quiz questions. The interesting thing was that I had read (and enjoyed) about 70% of these books. I’ve already jotted down a couple of titles I’d like to get and read next!

The quiz webpage (scroll right down) also has some free, downloadable pdf files, which offer practical advice about stressful situations. For example, there is a booklet titled “I Just Lost my Job, What Next”, and another, “I’ve Forgotten How to Have Fun”, and so on. These were quite interesting and offered some sensible advice on how to understand issues and how to set in place strategies and change behaviours in order to overcome problems.

Quite an interesting site with some good content to explore!

No comments:

Post a Comment