Tuesday, 4 June 2013

POSTCARD FROM SYDNEY

“Sydney’s a beautiful city. It was a great experience.” - Barbara Hershey
 
I am in Sydney for work and enjoying some slightly better weather (expecting 21˚C maximum and sunny, compared to 16˚C and cloudy/showery for Melbourne). Not that I am enjoying much of the great outdoors as I am confined to buildings and meetings… Nevertheless, it’s good to be able to god from one place to another without getting wet or being cold. I always enjoy visiting Sydney, but at the same time I always enjoy leaving it. It would be a difficult city to live in, but always a lovely place to visit.
 
Sydney is the state capital of New South Wales and the most populous city in Australia. It is on Australia’s south-east coast, on the Tasman Sea. In June 2010 the greater metropolitan area had an approximate population of 4.6 million people. Inhabitants of Sydney are called Sydneysiders, comprising a cosmopolitan and international population.
 
The site of the first British colony in Australia, Sydney was established in 1788 at Sydney Cove by Arthur Phillip, commodore of the First Fleet, as a penal colony. The city is built on hills surrounding Port Jackson, which is commonly known as Sydney Harbour, where the iconic Sydney Opera House and the Harbour Bridge feature prominently.
 
The hinterland of the metropolitan area is surrounded by national parks, and the coastal regions feature many bays, rivers, inlets and beaches including the famous Bondi Beach and Manly Beach. Within the city are many notable parks, including Hyde Park and the Royal Botanic Gardens.

Sydney is a high-ranking world city and has hosted multiple major international sporting events, including the 1938 British Empire Games (now known as the Commonwealth Games) and the 2000 Summer Olympics. The main airport serving Sydney is Sydney Airport and its main port is Port Botany.
 
Sydney is the top tourist destination in Australia, most international tourists spending some time there if nowhere else in Australia. In the year ending 2012, Sydney received a total of 10.5 million international and domestic visitors, which injected $11.7 billion into the state of New South Wales’ economy. The most well-known attractions include the Sydney Opera House and the Sydney Harbour Bridge. Other attractions include Royal Botanical Gardens, Luna Park, Darling Harbour, some 40 beaches and Sydney Tower.
 
The New South Wales Government operates two programs relevant to Sydney as part of the NSW Tourism Strategy, they are: Brand Sydney ( to revitalise and strengthen the image and appeal of Sydney) and Visit Sydney (to increase promotion of Sydney as a tourist destination through a strengthened dedicated business unit within Destination NSW). Sydney also has several popular museums, such as the Australian Museum (natural history and anthropology), the Powerhouse Museum (science, technology and design), the Art Gallery of New South Wales, the Museum of Contemporary Art and the Australian National Maritime Museum.

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